Your company has been stuck in a rut and has not been able to make money. You have tried everything you know and yet, you are still spinning your wheels. Many small business owners look at sales price or headcount as the only way to cut their way to a profit, but there are other factors that may help you increase your profits and cashflow. Here are five things you can look at to help your bottom line:

1. Understand your target market and their needs. What problems are they trying to solve? What are their wants and desires? Once you understand your target market, you can develop products or services that meet their specific needs.

2. Develop a product or service that meets those needs. Your product or service should be unique and valuable to your target market. It should also be of high quality and affordable. But remember- it’s not about the lowest price. It’s about providing value, delivery and dependability.

3. Price your product or service competitively. You need to price your product or service high enough to cover your costs and make a profit, but not so high that it prices you out of the market. Do your research to see how similar products or services are priced. But don’t be shy about pricing it so you make money. Do not look just at the top line – look at the cost.

4. Market and sell your product or service effectively. You need to get the word out about your product or service and convince people to buy it. This can be done through advertising, public relations, and social media marketing. Build your brand. Build a following. Make them demand you sell to them on your terms.

5. Manage your costs carefully. Keep track of all your expenses and make sure you're not overspending. Look for ways to reduce costs without sacrificing quality. Do not act like you have a bottomless pit of cash.

Here are some additional tips for attaining profitability in business:

• Focus on customer satisfaction. If you can make your customers happy, they're more likely to come back for more and refer you to others.

• Provide excellent customer service. This includes being responsive to customer inquiries and resolving any issues quickly and efficiently.

• Invest in your employees. Train your employees well and provide them with the resources they need to be successful.

• Stay ahead of the competition. Keep an eye on your competitors and make sure you're offering the best products and services possible.

Attaining profitability in business takes time and effort, but it's definitely possible. By following these steps, you can increase your chances of success.